新零售视角下重庆农产品物流发展研究

Research on the Development of Agricultural Products Logistics in Chongqing from the Perspective of New Retailing

新零售助力农产品走出原产地,线上电商、线下实体和现代物流加速融合形成商业闭环。在新零售持续发力的大环境下,文中通过分析重庆农产品物流发展现状,发现存在信息不对称、中间环节多、冷库布局不合理、产地物流能力弱等物流问题,并从搭建大数据物流信息平台、创新农产品“体验+配送”模式、扩大三级节点数量、培养智慧物流应用型人才等方面提出建议,以促进重庆农产品物流发展。

New retailing helps agricultural products go out of the place of origin,and online e-commerce,offline entities and modern logistics accelerate the integration to form a business closed loop.Under the environment of sustained development of new retailing,through the analysis of the current situation of logistics development of agricultural products in Chongqing,this paper finds that there are some logistics problems such as asymmetric information,more intermediate links,unreasonable cold storage layout,and weak origin logistics capability.From the perspectives of building a big data logistics information platform,innovating the“experience+distribution”mode of agricultural products,expanding the number of three nodes and training intelligent logistics application-oriented personnel,suggestions are put forward to promote the development of agricultural products logistics in Chongqing.