连锁零售企业物流管理模式问题研究

Research on Logistics Management Mode of Chain Retail Enterprises

连锁零售企业经营发展过程与物流配送有紧密联系,连锁业务意味着连锁店间关联性很强,而物流配送是加强各个连锁店联系的关键。基于此,文中将从我国连锁零售企业及物流配送有关的理论着手,详细分析现有四种物流模式,然后从整体的角度分析我国连锁零售企业物流管理存在的问题,并提出相关优化对策,希望能够优化连锁零售企业物流速率,进而提高企业竞争力和服务质量。

The operation and development process of chain retail enterprises is closely related to logistics distribution.Chain business means that there is a strong correlation between chain stores,and the strengthening of logistics distribution is the key to strengthen the connection between chain stores.Based on this,this paper will start with the theories related to China's chain retail enterprises and logistics distribution,analyze the existing four logistics modes in detail,then analyze the problems existing in the logistics management of China's chain retail enterprises from an overall perspective,and put forward relevant optimization countermeasures,hoping to optimize the logistics speed of chain retail enterprises,so as to improve the competitiveness and service quality of enterprises.