农村振兴背景下信息服务投入效应对创业绩效影响机制研究

Impact Mechanism of Information Service Supply on Entrepreneurship Performance under Rural Revitalization

[目的 /意义]在农村创业热潮不断推进的背景下,探索农业信息服务赋能农民创业绩效的影响关系,对加速科技成果转化、驱动农村创业具有重要意义。[方法 /过程]在全信息转化的理论框架下,基于农村返乡入乡创业创新试点监测工作的相关调查数据,以新型高素质农民为研究对象,搭建以信息服务供给水平为主变量的门限模型,从服务转化能力的角度,深入探索信息服务对新型高素质农民创业绩效的影响机制,以剖析信息服务与创业绩效的内在作用机理。[结果 /结论]研究结果显示,农业信息服务对新型高素质农民创业绩效的影响并不是简单的线性促进关系,而是呈现出一种“单一门限”效应的非线性关系,当农业信息服务供给水平超过一定的门限阀值时,信息服务对创业绩效的正向促进作用降低了43.6%。这表明,IT生产率悖论也存在于农村创业发展过程中,因此,应当根据实际情况制定农业信息服务供给策略,避免过度投入,同时还应结合提升农民教育与信息化素质、加快农村创业基础设施建设等措施,实现农村创业质量的有效提升。

[Purpose/Significance] As rural entrepreneurship advances continually, exploring the impact of agricultural information services on entrepreneurial performance is of great significance for accelerating the transformation of scientific and technological achievements and driving rural entrepreneurship. [Method/Process] Based on the theory of information and empirical data collected via "pilot work on the monitoring and investigation of the innovation and entrepreneurship of rural", this paper takes new professional farmers as the research object and constructs a panel threshold model with the level of agricultural information service supply as the threshold variable. With the model, the influence mechanism of agricultural information service supply level on entrepreneurial performance of new professional farmers is explored to reveal the relationships between agricultural information services and entrepreneurial performance. [Results/Conclusions] Results show that the impact of agricultural information services on the entrepreneurial performance of new professional farmers is not a simple linear relationship, but a non-linear one with a "single threshold" effect. When service supply crossed the "threshold level", the promotion effect was weakened by 43.6%. It confirms that information technology productivity paradox also existed in the development process of rural entrepreneurship. Therefore, strategies of agricultural information service supply can be formulated according to actual conditions to avoid excessive investment. At the same time, measures such as improving the quality of farmer education and accelerating the construction of rural entrepreneurship infrastructure can be combined to achieve an effective improvement on the quality of rural entrepreneurship.