摘要
针对当下市场上酱油瓶包装所存在信息繁冗、容量不生活化、酱油种类与品质等专业词汇辨识不清的主要问题,本文提出了基于轻量化设计理念的酱油瓶改良设计原则。研究采取市场调查法、用户行为观察法,通过对大型超市内酱油商品的观察、对用户的购买行径跟踪观察等,分析总结出改良设计原则,并生成最终的包装设计方案,旨在通过简洁化、秩序化与多元化的酱油瓶包装改良设计方案,提升用户体验。
Aiming at the main problems of soy sauce bottle packaging in the current market, such as redundant information, inflexible capacity, and obscure professional vocabulary in telling the soy sauce type and quality, this paper puts forward the design principles of soy sauce bottle improvement based on Lightweight Design Concept. The research adopts market research method and user behavior observation method. Through the observation of soy sauce products in large supermarkets and the tracking and observation of users’ purchase behavior, the authors analyzed and summarized the improved design principles and generated the final packaging design proposal, aiming to improve the user experience through a simplified, orderly and diversified soy sauce bottle packaging design.
出处
《包装与设计》
2022年第3期130-131,共2页
Package & Design
基金
教育部人文社会科学基金项目“乡村振兴视阈下的农村品牌构建系统研究”资助(项目编号:19YJA760078)。
关键词
酱油瓶
轻量化设计
用户体验
包装设计
soy sauce bottle
light weight design
user experience
packaging design
