陶瓷文化产业视野下国际瓷都复兴研究

Research on the Renaissance of International Ceramic Capital from the Perspective of Ceramic Cultural Industry

文化是一个城市的灵魂,其赋予城市以活力、魅力与精神,成为城市复兴内在的持久动力源泉与重要支点。进入新的历史时期,作为一座曾依靠单一产业而支撑千年的城市,景德镇应当如何推动陶瓷文化的传承创新、筑牢陶瓷产业发展基石,重塑国际瓷都昔日辉煌,这是景德镇必须直面和回答好的一个时代命题。基于陶瓷文化产业赋能城市复兴的视角,国际瓷都的复兴有赖于充分发挥陶瓷文化产业的坚实支撑作用,突破复兴进程中的城市文化品牌塑造、陶瓷文化旅游诉求核心价值挖掘、陶瓷文化资源整合等瓶颈。面向未来,推进国际瓷都复兴的路径包括:塑造一批具有影响力的城市文化品牌,打造具有文化灵魂的地标性建筑,探索陶瓷文化交流新模式与新渠道,提升陶瓷产业国际竞争力,培育城市夜间文化和旅游消费新模式,建设“艺术家—企业家”之城,构筑立体化的陶瓷文化遗产保护利用体系。

Culture is the soul of a city,endowing the city with vitality,charm and spirit,and becoming the internal lasting power source and important fulcrum of urban renaissance.In the new historical period,as a city that once relied on a single industry to support the millennium,how Jingdezhen should promote the inheritance and innovation of ceramic culture,build a solid foundation for the development of ceramic industry,and reshape the former glory of the international ceramic capital is an era proposition that Jingdezhen must face and answer.Based on the industrial practice perspective of ceramic cultural industry enabling urban renaissance,the renaissance of the international ceramic capital depends on giving full play to the solid supporting role of ceramic cultural industry,and overcoming the bottlenecks in the process of ceramic capital urban renaissance,such as the shaping of urban cultural brand,the excavation of core values of ceramic cultural tourism demands,and the integration of ceramic cultural resources.Facing the future,the ways to promote the renaissance of the international ceramic capital include:shaping a number of influential urban cultural brands,building landmark buildings with cultural soul,exploring new modes and channels of ceramic cultural exchange,improving the international competitiveness of ceramic industry,cultivating new modes of urban night culture and tourism consumption,building a“artist-entrepreneur”city,building the tridimensional ceramic cultural heritage protection and utilization system.