从水浒卡到三国杀——休闲文化中的卡牌图像与男性气质

From Water Margin Card to Three Kingdoms Kill:Image Changing and Masculinity in Leisure Culture of China (1990-2010)

随着中国近年来文化产业的繁盛,休闲领域中的题材创新和代际互动也成为一种可供反思的新型文化研究对象。本文借鉴新批评派“文本细读”的思路,从创作方式及其相关图像形态呈现的角度,深度发掘曾风靡一时的两类休闲文化产品——统一公司推出的水浒题材卡牌和21世纪前十年中盛行的三国杀桌游卡牌,并将二者互文本意义上的关系互动作为一个文化样本,进而以一种细部呈现的方式对上世纪末到本世纪初风云变幻的文化语境及其性别气质的嬗变进行一番梳理和呈现。

With the flourishing of cultural industries in China in recent years,the innovation of themes and intergenerational interactions in the field of leisure have become a new kind of cultural research object for reflection.Drawing on the idea of “close reading” of the New Criticism,this paper explores in depth two types of leisure culture products that were once popular—the Water Margin cards and the Three Kingdoms Game cards that were prevalent in the first decade of the new century—from the perspective of their creation methods and the presentation of their related image forms.In this work,we take the interaction between the two in the sense of mutual text as a cultural sample,and then sort out and present the changing cultural context and the transmutation of gender temperament from the end of the last century to the beginning of this century in a detailed way.