构建基于品牌核心价值的饲料产品 品牌竞争力研究

Research on the core competitiveness of feed products based on brand value

品牌竞争力是企业核心竞争力的外在表现,在市场竞争越发激烈的当下,产品间的差异越来越小,因此,饲料企业开始关注品牌核心价值和品牌竞争力。本文对饲料产品品牌竞争力的作用进行分析,并根据饲料产品品牌建设现状,提出饲料产品品牌竞争力的提升策略,希望饲料企业能摆脱同质化竞争,提高品牌溢价,保证经济效益。

Brand competitiveness is the external expression of the core competitiveness of enterprises.At the moment of increasingly fierce market competition,the differences between the nutrition,functions and characteristics of feed products are becoming smaller and smaller.Therefore,feed enterprises begin to pay attention to the core value and competitiveness of brands.From the perspective of brand core value,this paper analyzes the role of feed product brand competitiveness,and puts forward the promotion strategy of feed product brand competitiveness according to the current situation of feed product brand construction,hoping that feed enterprises can get rid of homogeneous competition,improve brand premium and ensure economic benefits.