乡村振兴下十堰市农村电商及物流融合发展研究

Research on Integrated Development of Rural Ecommerce and Logistics in Shiyan City Under the Background of Rural Revitalization

在国家全面推进乡村振兴重点工作中,电子商务进农村和完善乡村物流体系是一脉相承的,农村电商的高速发展需要高效的物流体系相匹配。通过实地走访调研和文献查阅研究,了解十堰市农村电商和物流发展现状,最后从扩大特色农产品知名度和销售量、推进“现代农业农村+物流”融合发展、推进农村客货邮融合发展、构建农村冷链物流产业链和大数据平台四个方面提出了农村电商及物流融合发展思路,以期促进农村电商发展,加快现代农村流通体系建设,助力乡村振兴。

Developing e-commerce in rural areas and improving the rural logistics system, the key tasks of comprehensively promoting rural revitalization, are in the same vein. Logistics system needs to be optimized for the rapid development of rural e-commerce. Field investigation and literature review demonstrate the current situation of rural ecommerce and logistics in Shiyan City. Finally, the development ideas of rural e-commerce and logistics integration are put forward from four aspects: expanding the popularity and sales volume of characteristic agricultural products, promoting the integrated development of “modern agriculture plus rural logistics”, improving the integration of rural passenger and freight transport and postal service, and building the rural frozen food supply chain and a big data platform. Hopefully, these can promote the development of rural ecommerce, accelerate the construction of modern rural circulation system and advance rural revitalization.