印记视角下民营企业经营哲学的演变:基于大汉集团的纵向单案例研究

Evolution of Private Enterprise Business Philosophy from the Perspective of Imprint:A Longitudinal Case Study Based on Dahan Group

基于印记理论通过纵向单案例研究,从个体和环境交互作用视角解析大汉集团创始人、“九二派”企业家傅胜龙的过往经历,通过挖掘个体过往经历的印记源对个人认知框架塑造的影响,剖析了傅胜龙主导的大汉集团3个阶段经营哲学形成的内在原因和演化机制。研究结果表明:印记会塑造个体的认知框架,限制注意力的范围,大汉集团经营哲学的形成与其创始人过往经历所留下的个人印记存在密切联系,经营哲学的迭代也是在环境动态调节作用下,主导印记不断变换的结果。由于主导印记经历了一个从浅及深、由表及里的发展过程,企业经营哲学也由“生存导向”逐步进化为“精神导向”。

Through a longitudinal case study,this study analyzes the early experience of Fu Shenglong,founder of Dahan Group,from the perspective of interaction between individual and environment based on imprinting theory,and analyzes the internal reasons and evolution mechanism of the formation of the three-stage business philosophy of Dahan Group by exploring the influence of the imprint source of individual past experience on the shaping of individual cognitive framework.The results show that imprint will shape the individual’s cognitive framework,and then limit the scope of attention.Therefore,the formation of Dahan Group’s business philosophy is closely related to the personal imprint left by its founder’s past experience.The iteration of business philosophy is also the result of the constant change of the dominant imprint under the dynamic adjustment of the environment.As the dominant imprint has experienced a development process from shallow to deep,from outside to inside,the business philosophy has gradually evolved from“survival-oriented”to“spiritual-oriented”.