我国体育场馆运营改革的实践进展、推动路径及发展展望

Practice Progress,Promotion Pathand Development Prospect of Stadium Operation Reform in China

体育场馆运营改革的主要趋势是公司化运营改革。采用文献资料法等研究方法,就体育场馆运营改革问题进行深入研究。体育场馆运营改革实践表现在经营权改革进程不断加快、专业市场主体不断涌现、改革模式趋于多元、改革试点稳步推动等方面。在具体推动路径方面,新建场馆主要包括委托管理、国企运营和合作运营等,现有场馆则主要包括委托管理、事企双轨、事企合作、租赁等。体育场馆未来发展趋势呈现为:体育场馆运营商逐步转型为体育产业综合运营商;委托管理成为主要运营模式;体育服务综合体成为主要发展方向;全民健身场馆成为国家支持重点;数字赋能体育场馆运营效能提升;体育场馆赛后利用与绿色发展成为重要议题。

The important direction of sports stadium operation reform is the reform of corporate operation.Using the literature consultation and other research methods,the authors conducted in-depth research on the reform of sports venues.The practice of sports stadium operation reform is manifested as the steady acceleration of management rights reform,the continuous emergence of professional market players,the diversification of reform models and the increasing reform pilots.Specific reforming performances carried out by new venues are mainly characterized by entrusted management,state-owned enterprise operation,and cooperative operation,whereas,the existing venues get the job done mainly through entrusted management,dual-track business-enterprise cooperation,business-enterprise cooperation,and leasing.The future trend of stadiums and gymnasiums operation is as follows:The operators of stadiums and gymnasiums will be gradually transformed into comprehensive operators of sports industry;Entrusted management will dominate operation mode styles;Sports service complex will become the main fashion to follow;National fitness venues will become the focus to gain government support;The digital operation will enable stadiums and gymnasiums to run more efficiently;The post-match utilization of sports venues and its green development will become an important issue.