大学生娱乐明星崇拜现象及引导策略

The Phenomenon of Entertainment Star Worship of College Students and Its Guiding Strategies

随着经济与文化的繁荣和发展,娱乐明星日益成为大学生关注的热点,但对于正处于价值观形成期的大学生来说,极易在娱乐明星崇拜中出现非理性表现。文章通过分析大学生实现“自我同一性”的心理需求、高校榜样教育现状、媒体过度娱乐化等原因引导大学生提高媒介素养、增强高校榜样教育实效性、正确发挥媒介导向作用,从而客观认识娱乐明星崇拜现象,规范和引导大学生的娱乐明星崇拜行为。

With the prosperity and development of economy and culture, entertainment stars have increasingly become the focus of attention of college students.However, for college students who are in the formation period of values, it is very easy to appear irrational performance in entertainment star worship.By analyzing the psychological needs of college students to realize “self-identity”,the current situation of model education in Colleges and universities, excessive entertainment of media and other reasons, guide college students to improve media literacy, enhance the effectiveness of model education in Colleges and universities, and correctly play the role of media guidance, so as to objectively understand the phenomenon of entertainment star worship and standardize and guide college students’ entertainment star worship behavior.