“一带一路”背景下杭扇文化对外传播研究

Research on the Foreign Communication of Hangzhou Fan Culture in the Context of "The Belt and Road"

本文采用实地考察法、文献分析法及问卷调查法,分析“一带一路”背景下杭扇文化的对外传播现状,探讨如何以“一带一路”倡议为契机解决杭扇近年来所面临的发展问题,提出了开拓杭扇产业市场,有效借助互联网平台,提升杭扇在对外推广过程中的适应力等建议。

Using the methods of on-the-spot investigation, literature analysis and questionnaire survey, this paper analyzes the foreign communication of Hangzhou fan culture in the context of "the Belt and Road", discusses how to take the "the Belt and Road" initiative as an opportunity to solve the development problems faced by Hangzhou fan in recent years, and puts forward some suggestions, such as developing the market of Hangzhou fan industry, effectively using the Internet platform,and improving the adaptability of Hangzhou fan in the process of external promotion.