农村居民生活垃圾处理中的亲环境行为研究——以河南省文留镇为例

Study on Pro-environmental Behavior of Rural Residents in Domestic Waste Treatment:A case study of Wennliu Town in Henan Province

随着农村现代化进程的不断加快,农村的人居环境问题日益突出,农村人居环境的恶化严重制约了农村的城镇化发展。农村居民是农村生活垃圾处理的主体,只有农村居民提升自身的环保意识,才能让农村居民产生更加积极的亲环境意愿和行为。依据计划行为理论和规范激活理论的整合框架,运用结构方程模型分析方法。结果表明:农村居民亲环境态度、感知行为控制、主观规范、个人规范都对农村居民生活垃圾处理中的亲环境意愿产生正向的影响;后果意识和责任归属对个人规范产生正向的影响;亲环境意愿对亲环境行为产生正向的影响。以此提出相关对策建议来提升农村居民在生活垃圾处理中的亲环境意愿和行为。

With the accelerating process of rural modernization,the problem of rural human settlements has become increasingly prominent.The deterioration of rural human settlements has seriously restricted the development of rural urbanization.Rural residents are the main subject of rural raw waste treatment.Only when rural residents improve their awareness of environmental protection they would have more positive pro-environmental will and behavior.Using the integration framework of planned behavior theory and normative activation theory,structural equation model analysis method is used.The results show that rural residents’pro-environmental attitude,perceived behavior control,subjective norms and personal norms have a positive impact on rural residents’pro-environmental willingness in domestic waste treatment.Consequence consciousness and responsibility attribution have a positive impact on personal norms.Pro-environmental willingness has a positive impact on pro-environmental behavior.Relevant countermeasures and suggestions are put forward to improve the pro environmental willingness and behavior of rural residents in domestic waste treatment.