网络社会要素、空间和交往过程的层级关系建构

Construction of Hierarchical Relationships among Elements,Space and Interacting Process of Network Society

数字化、网络化、智能化带来全新的社会关系,要素、空间和交往过程的层级关系构成了网络社会的主要框架。网络社会的要素层级关系体现出三个方面特征:一是个体传播者分层化、个性化,群体传播者多样化、品牌化,智能人传播者精准化、预驯化,二是受众阶层化、差异化、可塑化,三是媒介移动化、智能化、融合化等。个人空间、群体空间和智能人场景构成网络社会的空间层级关系,个人空间推动隐秘、黏合的个体文化发展,群体空间加深互信合作关系、提升分众舆论传播效率,智能人场景推动人联网与物联网的有机融合。信息共享、关系创造和数字再造构成网络社会的交往过程层级关系,信息共享过程强化网络社群文化认同感,关系创造过程有利于网络社会关系的全域拓展,数字再造推动网络社会关系聚合化发展。

The construction of orderly networks of social relations is one of the focuses of current network communication research. The current research analyses and sorts results from methods of observation, description, summarization and comparative analysis to put forward the following:network society is a digital framework comprising hierarchical relationships of elements, space and interacting process;multi-level opinion leaders realize the hierarchical relationship construction of network society through “key guiding” roles such as core element configuration, individual or group spatial communication, and multiple process transformation. The element level is composed of key nodes such as communicators, audiences, media, content and technology, reflecting the stratification and personalization of individual communicators, the diversification and branding of group communicators, the precision and pre-domestication of intelligent communicators, the stratification of audiences, the mobility, intelligence and integration of media, and technical complexity, specialization,and iteration. The spatial hierarchy of network society is constituted through personal space, group space and the intelligent person scene. Personal space promotes the development of secret and cohesive individual culture, group space deepens mutual trust and cooperation, and improves the efficiency of public opinion dissemination. The intelligent person scene promotes an organic fusion between the Internet of People and the Internet of Things. Information sharing, relationship creation,and digital reconstruction form the interacting process level relationship of the network society. The process interacting of information sharing strengthens the cultural identity of the network community.The interacting process of relationship creation is conducive to the global expansion of network social relations. Digital reconstruction promotes the development of aggregated network social relations.The innovation points include the following three aspects: First, key nodes such as communicators,audiences, media, technology and content determine the development trend of the network society.Second, personal private relationships on the Internet are important factors in accelerating the organic integration and innovative transformation between algorithm technology and social culture. Personal private relationships are typically constructed through connecting profiles, conversations, short videos and live streaming on membership/group platforms such as WeChat, Weibo, QQ etc. Opinion leaders in group cyberspace have the “boldness” to lead other members to develop a sense of social and psychological security, and to promote the formation of a stable and differentiated community psychological structure and a close and natural group culture in group cyberspace. These formations constitute the “intelligent human scene”, which closely knits a social relationship network that closely connects intelligent human people, their human brains, intelligent algorithms, with the Internet of Humans and the Internet of Things. Third is that groups and group opinion leaders exert institutional and cultural influence on members of the group through norms and values shared by the community,as well as personal views and sources of information, so that members strengthen their sense of identity, content acquisition, and point of view convergence. Artificial intelligence algorithm technologies again promote the organic integration of digital reengineering thinking and user consumption thinking, and empowers ordinary users to recreate their own robots. The digital reconstruction interacting process has the characteristics of all elements, high openness, integration,algorithmization and simulation. These hierarchical networks are increasingly dependent on a digital reconstruction interacting process, in which various levels of digital reconstruction products and scenarios become an important source of people’s consumption.