基于百度指数分析的信阳大别山红色研学产品提升研究

Research on the Upgrading of Xinyang Dabie Mountains Red Research Travel Products based on Baidu Index Analysis

信阳大别山红色研学旅行,对开展爱国主义教育、传承红色基因、弘扬革命精神有着不可替代的作用。通过百度指数网络搜索引擎,对信阳大别山红色研学旅行市场进行关键词趋势搜索、人群画像、兴趣分布等分析,发现信阳大别山红色研学产品仍不能满足研学旅行市场的需求。基于此,提出整合红色文化资源、开发特色研学旅行产品、挖掘红色文化内涵,提升红色研学品牌、构建分众红色研学旅行产品体系、增强红色研学旅行产品体验性等策略,以提升大别山红色研学旅行产品竞争力,传承与弘扬大别山革命精神。

Xinyang Dabie Mountains Red research tourism plays an irreplaceable role in carrying out patriotic education,inheriting red genes and carrying forward the revolutionary spirit.Through Baidu Index network search engine,this paper analyzes the keyword trend search,crowd portrait,interest distribution concerning with Xinyang Dabie Mountains Red research travel market,and finds that Xinyang Dabie Mountains Red research travel products can not meet the needs of themarket.Based on this,this paper proposes to integrate red cultural resources,develop characteristic research travel products,excavate the connotation of red culture,improve the red research travel brand,build a segmented red research travel product system,enhance the experience of red research travel products and other strategies,so as to enhance the competitiveness of Dabie Mountains Red research travel products,inherit and carry forward the revolutionary spirit of Dabie Mountain.