“互联网+”下的闽南餐饮IP视觉形象研究

Research on the Visual Image of Minnan Restaurant IP under the Background of“Internet+”

基于互联网传播规律,探究闽南餐饮品牌的IP视觉设计路径,试图为其他IP设计提供参考依据。通过文献分析、案例分析和问卷调查等三重证据法发现,IP视觉形象设计需要遵循形式识别、感受体验、文化价值三大价值维度。根据前人研究成果,在进一步完善“互联网+”下的IP设计流程和IP视觉形象评判链模型的同时,经对虚拟闽南餐饮品牌IP案例从形式到流程的设计实践,验证并夯实了以上结论的可行性。

Based on the laws of Internet communication,this study explores the IP visual design path of Minnan restaurant brands,in an attempt to provide a reference basis for other IP designs.Through the triple evidence method of literature analysis,case study analysis,and questionnaire survey,it is found that IP visual image design needs to follow the three value dimensions of formal recognition,sensory experience and cultural value.Based on the previous research results,the feasibility of the above conclusions is verified and reinforced through the design practice of virtual Minnan restaurant brand IP cases from form to process,while further improving the IP design process and IP visual image judging chain model under the background of“Internet+”.