基于网络舆情的内蒙古旅游开发研究

Research on tourism development in Inner Mongolia based on Internet public opinions

基于内蒙古自治区六个旅游景区的网络舆情,运用R软件,通过词频和LDA主题模型对游客评论分析,揭示内蒙古旅游发展现状。结果表明:一是到内蒙古旅行的最佳时间在7月至10月;二是游客对满洲里国门和成吉思汗陵的历史意义以及草原、沙漠和胡杨林等自然美景非常喜欢,骑马、骑骆驼、滑沙、住蒙古包等特色娱乐项目十分吸引游客;三是游客对景区门票价格存在不满;四是内蒙古美食等没有引起广大游客的热烈讨论。根据分析结果,提出建议:一方面大力保护环境和加强宣传力度;另一方面提升配套设施、制定合理票价、打造精品路线等,以推动内蒙古旅游向更好的方向发展。

With the rapid development of tourism industry,data analysis technology is more and more used to facilitate tourism development.Based on the Internet public opinions on six tourist attractions in the Inner Mongolia Autonomous Region,this paper uses R software to analyze tourist comments through word frequency and LDA theme models,revealing the current situation of Inner Mongolia's tourism development.The findings are as follows:firstly,the best time to travel to Inner Mongolia is from July to October;secondly,tourists are attracted by the historical significance of the Manzhouli Gate and the Mausoleum of Genghis Khan as well as by the natural beauty of grasslands,deserts and Populus euphratica forests,and special entertainment programs,such as horse or camel riding,sandboarding and living in a yurt,are very attractive to tourists;thirdly,tourists are dissatisfied with the ticket prices of scenic spots;fourthly,Inner Mongolia cuisine has not aroused heated discussions among tourists.Based on the results of the analysis,this research puts forward the suggestion that the various stakeholders should vigorously protect the environment and promote publicity on the one hand and improve supporting facilities,formulate reasonable fares,and create classical itineraries to promote the development of Inner Mongolia tourism in a better direction on the other hand.