充分借力全球营销语言电子商务如何创造公平竞争环境,为全球扩张提供机会

Leveraging the Language of Global Marketing How internet commerce levels the playing field and presents opportunities for global expansion

“创业者组织”成员温蒂·皮斯,是国际和谐关系公司的董事长,其公司专精于多语言沟通,提供精准并符合当地文化的笔译与口译服务我们请教温蒂·语言在全球营销策略中所扮演何种角色以下是她分享的见解。

Wendy M.Pease,an Entrepreneurs'Organization(EO)member,is president of Rapport International,specializing in multilingual communications,providing language translation and interpretation services that are accurate and culturally appropriate.We asked Wendy about the role language plays in global marketing strategy.Here's what she shared。