“凡尔赛文学”的传播政治经济学批判

A Critique On"Versailles Literature"from the View of Political Economy of Communication

网络热词“凡尔赛文学”是社会思潮、媒介技术和网民心理相互作用的产物,背后映射着文化实践方式的时代变迁。“凡尔赛文学”通过貌似谦虚的反向语态,悄然展示个人生活水准的高级优越感,本质上是自我吹捧和自我迷恋的高级话术。“凡尔赛文学”的兴起与社会阶级固化、消费主义盛行、身份认同焦虑和传播技术的推动有着密切的关联,反映了网民群体精神的空虚和价值取向的偏离,折射出现实生活中的拜金主义、消费主义思潮,误导公众沉迷自恋,破坏人际关系并引发信任危机。应该对“凡尔赛文学”进行纠偏与引导,抵制网络攀比,重塑正确价值观;突破模仿跟风,鼓励创造性表达;践行言行合一,增进社会和谐,营造健康向上的网络文化景观。

The Internet buzzword"Versailles literature"is the product of the interaction of social thoughts,media technology and netizens'psychology,which reflects the changes of cultural practice."Versailles literature"quietly shows the high-level superiority of personal living standards through the seemingly modest reverse voice.In essence,it is a high-level rhetoric of self praise and self infatuation.The rise of"versailles literature"is closely related to the solidification of social class,the prevalence of consumerism,identity anxiety and the promotion of communication technology.It reflects the emptiness of the group spirit of Internet users and the deviation of value orientation,reflects the trend of money worship and consumerism in real life,misleads the public into narcissism,destroys interpersonal relations and leads to a crisis of trust.We should correct and guide"versailles literature",resist online comparison and reshape correct values.We should break through imitation and follow suit and encourage creative expression.We should practice the unity of words and deeds,enhance social harmony,and create a healthy and upward network cultural landscape.