新形势下网络舆情管理的大数据应用

BigData Application of Network Public Opinion Management under the New Situation

当今社会发展日新月异,网络舆情管理在新形势下面临着更多的风险与挑战.大数据是一把双刃剑,在网络舆情管理中加强对大数据的应用,无疑还需要进行更多的探索.基于网络舆情的特征,把握当前网络舆情管理中大数据应用的困境,并由此探寻解决之策,以此为相关研究贡献有益思路.

With the rapid development of society,network public opinion management is faced with more risks and challenges.Big data is a double-edged sword.More exploration is needed to strengthen the application of big data in network public opinion management.Based on the characteristics of network public opinion,this paper grasped the current dilemma of data application in network public opinion management,and sought the solutions accordingly,so as to contribute some useful ideas to the relevant researches.