数智驱动的图书馆智慧化阅读推广服务模式创新研究

Research on the Model Innovation of Library Intelligent Reading Promotion Service Driven by Digital Intelligence

“数智”理念的出现,为图书馆智慧化阅读推广服务提供了一个崭新的发展思路。在简要阐述数智驱动的图书馆智慧化阅读推广服务时代特征的基础上,对推广服务基本流程进行了详细分析,提出从“重塑阅读场景”“丰富推广渠道”“打造服务品牌”三方面实现推广服务模式的创新,并指出“跨界合作”和“知识增值”是数智驱动的图书馆智慧化阅读推广服务的两大发展趋势。

The emergence of the concept of “digital intelligence” provides a new development idea for the intelligent reading promotion service of the library.Based on a brief description of the era characteristics of library intelligent reading promotion service driven by digital intelligence,this paper analyzes the basic process of promotion service in detail,puts forward the innovation of promotion service mode from three aspects of “reshaping reading scene”,“enriching promotion channels” and “building service brand”,and points out“cross-border cooperation”and“knowledge increment”are the two development trends of library intelligent reading promotion service driven by digital intelligence.