基于海洋旅游资源价值评估的舟山市旅游产业发展研究

The Development of Tourism Industry in Zhoushan City Based on Value Evaluation of Marine Tourism Resources

为促进舟山市旅游产业的高质量发展,文章采用调查问卷的形式和旅行费用区间分析的方法评估舟山市海洋旅游资源价值,并提出对策建议。研究结果表明:舟山市的总旅行费用处于较合理区间;根据消费者剩余的计算结果,样本游客对舟山市旅游的整体满意度不高;2019年舟山市海洋旅游资源价值为1 399.15亿元,海洋旅游资源是舟山市的宝贵财富;舟山市旅游产业有很大的发展空间,未来应加强旅游环境建设、丰富海洋旅游业态、开发新兴旅游产品、建立游客需求响应机制和提升不同层次游客的满意度。

In order to promote the high-quality development of Zhoushan City′s tourism industry, this paper used the form of questionnaire and the method of travel cost interval analysis to evaluate the value of Zhoushan City′s marine tourism resources, and put forward countermeasures and suggestions. The results showed that the total travel cost of Zhoushan City was in a reasonable range. According to the calculation results of consumer surplus, the overall satisfaction of sample tourists with Zhoushan City′s tourism was not high. In 2019, the value of marine tourism resources in Zhoushan City was 139.915 billion yuan, and marine tourism resources were the precious wealth of Zhoushan City. Zhoushan City′s tourism industry had a lot of room for development. In the future, the construction of tourism environment should be strengthened, marine tourism formats be enriched, emerging tourism products be developed, a tourist demand response mechanism be established and the satisfaction of tourists at different levels be improved.