把关人视域下数字平台版权治理机制的协同与优化——基于互联网科技企业S的调研

Synergy and Optimization of Digital Platform Copyright Governance Mechanisms from the Perspective of Gatekeepers: Based on the Study of Internet Sci-Tech Company S

文章基于传播学和法学视角,依托把关人理论,以互联网科技公司S作为典型个案,采用网络民族志和深度访谈法,围绕数字平台的内容版权问题展开深入研究。研究发现,互联网内容版权管理存在版权审核难、流量流失等问题,而侵权尺度难界定、用户维权难等现状加大了版权管理难度,滋长了洗稿、短视频二次创作侵权等行业乱象。因此,提出以社交化媒体平台智能把关为出发点,协同相关法律法规并强化用户版权意识、优化平台技术层级,依托提升管理制度、构建版权授权和运营机制、简化版权维权流程和加大侵权成本等方式,与立法机关、司法机关联网联动,共创良好版权生态。

Based on communication and legal perspectives, relying on the gatekeeper theory, the article takes S, a sci-tech company, as a typical case, and uses online ethnography and in-depth interview methods to conduct an indepth study on the content copyright issue of digital platforms. The study finds that there are problems such as difficulty in copyright audit and traffic loss in the management of Internet content copyright, while the current situation such as difficulty in defining the scale of infringement and difficulty in defending users’ rights has increased the difficulty of copyright management and fostered industry chaos such as script washing and infringement of re-creation of short videos. Therefore, it is proposed to take intelligent gatekeeping of social media platforms as the starting point, to cooperate with relevant laws and regulations to improve and strengthen users’ copyright awareness and optimize platforms’ technology level, to rely on management system improvement,copyright authorization and operation mechanism construction, copyright protection process simplification and infringement cost rising, etc., and to link up with the legislature and judicial organs, to create a good copyright ecology.