基于熵权-TOPSIS的旅游产业竞争力分析——以新疆为例

ANALYSIS ON THE COMPETITIVENESS OF TOURISM INDUSTRY BASEDON ENTROPY-TOPSIS MODEL—TAKING XINJIANG AS AN EXAMPLE

在梳理相关文献的基础上,从旅游资源、旅游环境、旅游产业和旅游设施四个维度构建旅游产业竞争力评价指标体系,具体包括16个指标;采用熵权-TOPSIS法对新疆14个地州市的旅游产业竞争力各方面及综合竞争力进行了测度和比较分析.结果表明:新疆14个地州市旅游产业竞争力水平分布不均,各地州市旅游竞争力优势各不相同,综合竞争力最强的为乌鲁木齐市,其旅游产业、设施竞争力排名第一,资源竞争力排名第十.最后,结合实证分析结果,从旅游资源、环境、产业和设施竞争力这四个方面提出提升新疆旅游产业竞争力的建议.

Based on the review of relevant literature,the evaluation index system of tourism industry competitiveness is constructed from four dimensions of tourism resources,tourism environment,tourism industry and tourism facilities,which include 16 indicators.The Entropy-TOPSIS model is used to measure and compare the competitiveness and comprehensive competitiveness of the tourism industry in 14 prefectures and cities in Xinjiang.The results show that the level of tourism industry competitiveness of 14 prefectures and cities in Xinjiang is unevenly distributed,and the advantages of tourism competitiveness in different cities are different.Urumqi has the strongest comprehensive competitiveness.Its tourism industry and facilities rank first and its resources rank tenth.Finally,combined with the results of empirical analysis,this paper puts forward some suggestions to enhance the competitiveness of tourism industry in Xinjiang from the four aspects of tourism resources,environment,industry and facilities competitiveness.