宁化茶产业SWOT分析及其发展策略研究

SWOT Analysis and Development Strategy of Tea Industry in Ninghua

宁化县是全国的产茶重点县,茶产业是宁化县的特色产业,目前存在着品牌影响力不强、企业竞争力弱、全产业链发展不均衡、三产融合程度不高的问题。本研究在调研宁化茶产业基本情况的基础上,采用SWOT分析法,总结宁化县的区位、政策、生态与文旅资源优势,分析茶产业发展存在的不足与劣势,建议通过建设标准化茶园、大力推广宁化特色茶品种、打造5条“森林康养+红色+客家”茶文旅融合路线、提升宁化茶品牌水平等措施,促进宁化茶产业转型升级。

Ninghua County is a tea producing key area in China and the tea industry is the characteristic industry of the county.At present,there are some problems in the development of tea industry in Ninghua,such as inadequate brand influence,weak enterprise competitiveness,unbalanced development of the whole industrial chain,and low degree of industrial integration.Based on the investigation of the basic situation of tea industry in Ninghua,this study used the SWOT analysis method to summarize the advantages of location,policy,ecology and cultural tourism resources of Ninghua County,analyzed the disadvantages in the development of the county’s tea industry.It is suggested that through building standardized tea gardens,improving the characteristic tea varieties,making five‘forest health+red tourism(revolutionary sites)+Hakka culture’tea culture tourism integration routes and strengthening Ninghua tea brand,the county could promote the transformation and upgrading of its tea industry.