家具形态对消费者情感的影响研究——以六种风格椅子为例

Study on the Infl uence of Furniture form on Consumers’ Emotion——Taking Six Styles of Chairs as an Example

当下消费者越来越追求家具形态的文化内涵和精神境界,更加注重由购买家具行为而衍生出来的获得感、幸福感。论文从椅子的传统、现代、时尚、趣味、奢华、简约六种风格出发,研究每种风格带给消费者的心理情感变化,总结艺术风格情感语义与椅子形态对照关系,进而得出与消费者情感变化相遵循的家具形态设计方法。

Nowadays, consumers are increasingly pursuing the cultural connotation and spiritual realm of furniture form,and pay more attention to the sense of gain and happiness derived from the behavior of buying furniture. The thesis starts from the six styles of traditional, modern, fashionable, fun, luxurious, and simple chairs, studies the emotional changes that each style brings to consumers, summarizes the comparative relationship between emotional semantics of artistic style and chair form, and then obtains the furniture form design method that follows the emotional changes of consumers.