户县农民画在文化创意产品设计中的应用研究

APPLICATION RESEARCH OF HUXIAN COUNTY FARMER’S PAINTING IN CULTURAL AND CREATIVE PRODUCT DESIGN

在文化创意产品中融入非物质文化遗产,是非物质文化遗产传播的新途径。使产品既承载着中华民族独特的文化魅力和审美取向,又传达出民族的思想感情与艺术情趣。文章从户县农民画的文化视角出发,对地域性文化创意产品的设计方法进行研究、分析和应用。深入了解非物质文化遗产的内涵,将具有深刻内涵的设计元素科学合理地融入文化创意产品中,将文化创意产品作为载体更好地传播非物质文化遗产。

Integrating intangible cultural heritage into cultural creative products is a new way to disseminate intangible cultural heritage.It makes the products carry both the unique cultural charm and aesthetic orientation of the Chinese nation,and convey the ideological feelings and artistic interests of the nation.The article studies,analyzes and applies the design method of regional cultural creative products from the perspective of farmers’painting culture in Hu County.The article aims at understanding the connotation of intangible cultural heritage,integrating the design elements with profound connotation into the cultural creative products in a scientific and reasonable way,and using the cultural creative products as a carrier to better disseminate the intangible cultural heritage.