西柏坡红色文化创意产品创新设计路径研究

RESEARCH ON INNOVATIVE DESIGN ROUTES FOR XIBAIPO RED CULTURE CREATIVE PRODUCTS

文章对西柏坡文化创意产品的现状进行了总结,从表层、中层、深层三个方面对西柏坡文化元素进行深入挖掘,分析了西柏坡文化创意产品自身的特点。结合目标群体和文化创意产品的需求,以红色文化元素为纵向主线,以传统文化和品牌文化为横向拓展,拓宽红色文化元素应用的深度和广度。提升产品的故事性和竞争力,设计出高品质的产品,更好地传承和发扬西柏坡红色文化。

This article summarizes the current situation of Xibaipo cultural and creative products,deeply excavates Xibaipo cultural elements from three aspects:surface,middle and deep,and analyzes the characteristics of Xibaipo cultural and creative products.With the needs of target groups and cultural and creative products,takes the red cultural elements as the vertical main line,and takes the traditional culture and brand culture as the horizontal expansion,so as to broaden the depth and breadth of the application of red cultural elements.Enhance the story and competitiveness of products,design high-quality products,and better inherit and carry forward Xibaipo red culture.