上海非遗老字号的传承发展与创新设计

Inheritance, Development and Innovative Design of Time-honored Intangible Cultural Heritage Brands in Shanghai

非遗和老字号都是中华优秀传统文化的组成部分,两者均具有历史悠久、认知广泛、非物质性等特征,也存在属性和形式上的差异。非遗老字号是指以非物质文化遗产项目为核心竞争力的老字号企业,涉及非遗项目以传统技艺、传统医药、传统美术为主,产品大部分与日常生活的衣食住相关。文章阐述了上海非遗老字号的时代机遇和发展现状,提出非遗老字号在核心文化设计、现代生活设计、产业链组织设计方面的创新路径。

This article explains the opportunities and development situations of time-honored intangible cultural heritage brands in Shanghai, and proposes the innovative paths of intangible cultural heritage brands in terms of core cultural design, modern life design, industrial chain organization design and other aspects.