摘要
通过对浙江省“市—县—企”三级品牌之间的协同模式进行梳理,探索在共同富裕背景之下,区域公用品牌各主体层级之间如何走出冲突,有效带动区域板块内产业振兴、共同富裕,为全品类农产品区域公用品牌的管理协同创新提供借鉴和指导。
Through combing the collaborative mode among the three-level brands of‘city-county-enterprise’in Zhejiang Province,this review explores how to get out of the conflict among the main levels of regional public brands under the background of common prosperity,effectively promote the industrial revitalization and common prosperity in the regional plate,and provide reference and guidance for the management collaborative innovation of regional public brands of all-class agricultural products.
作者
何捷
张西华
万瑾
唐贵珍
何国庆
HE Jie;ZHANG Xi-hua;WAN Jin;TANG Gui-zhen;HE Guo-qing(Zhejiang Institute of Economics and Trade,Hangzhou,Zhejiang 310000,China;Zhejiang University,Hangzhou,Zhejiang 310058,China)
出处
《食品与机械》
北大核心
2022年第6期219-222,共4页
Food and Machinery
基金
杭州市哲学社会科学规划课题成果(编号:M22JC100)
浙江经贸职业技术学院省属高校基本科研业务费专项资金资助(编号:20YQ01)。
关键词
协同创新
农产品
区域公用品牌
管理机制
品牌建设
collaborative innovation
agricultural products
regional public brand
management mechanism
brand building
