多重行为偏好下的供应链契约及协调研究

A Research on Supply Chain Contract Coordination under Multiple Behavioral Preferences

行为供应链研究经常局限于供应链成员仅具有单一行为偏好,而更深层次的扩展研究则鲜有涉及。结合实际场景,将研究对象假设为由一个供应商和一个零售商组成的二级供应链,同时考虑供应链成员的损失规避、公平关切和利他偏好三重行为偏好,并依此构建报童模型下的供应链协同优化模型,分析其实现整体协调的过程和方式。通过算例验证分析得出,在回购契约条件下,较低的公平关切度、较高的损失规避度和中等的利他偏好值,可以更好地促成供应商和零售商的合作并达到供应链协调;在收益共享契约条件下,较高的损失规避度、较低的公平偏好度和中等的利他系数可以使得供应链上供应商和零售商收益分配均衡并实现供应链协调。

Behavioral supply chain research is often limited to the fact that supply chain members only have a single behavioral preference,and seldom involves deeper extension research.Combined with the actual scenario,it is assumed that the research object is a two-level supply chain composed of a supplier and a retailer,and the triple behavioral preferences of supply chain members,such as loss avoidance,fairness concern and altruism preference,are considered at the same time.On this basis,the collaborative optimization model of the supply chain under newsboy model is constructed,and the process and approach to realize the overall coordination are analyzed.Through case analysis,it is concluded that under the condition of repurchase contract,low fair concern,high loss avoidance and moderate altruistic preference value can better promote the cooperation between suppliers and retailers and realize the coordination of supply chain;and that under the condition of revenue sharing contract,higher loss avoidance degree,lower fair preference degree and moderate altruistic coefficient can make suppliers and retailers in the supply chain distribute the revenue evenly and realize the coordination of the supply chain.