共同缔造视角下滨海广场地域特征感知研究--以青岛五四广场为例

Research on the Strategy of Improving the Perception of Regional Features of Binhai Square Based on the“Co-creation”Model:Take Qingdao May Fourth Square as an example

“共同缔造”是一种以人为核心,共同创造美丽人居环境的建设理念。本文采用问卷、图像识别、访谈、旅游路径追踪等方法,剖析外来游客和本地民众对五四广场景观地域特征的感知。通过多组物质性和非物质性海洋景观地域特征为媒介,研究本地居民和游客对地域特征的感知度差异并分析存在差异的原因,并为滨海广场地域特征感知的提升提出合理建议。以期能够为滨海广场地域景观建设、历史文脉延续和保持文化多样性研究提供一定的借鉴作用,推进文化和旅游的融合发展。

Co-creation is a human-centered construction concept to jointly create a beautiful living environment.Tak-ing Qingdao May Fourth Square as an example,this paper analyzes the perception of foreign tourists and local people on the regional characteristics of the May Fourth Square Landscape by using the methods of questionnaire,image recognition,in-depth interview and tourism path tracking.Through multiple sets of materiality and immateriality ocean landscape regional characteristics as the medium,it puts forward reasonable suggestions for improving the percep-tion of regional characteristics of Marina Square.We ex-pected that this article can provide a certain reference for the construction of the regional landscape of Marina Square and the continuation of historical context.