舟山非物质文化遗产旅游产品开发的资源性分析

Resource Analysis of Tourism Product Development of Zhoushan Intangible Cultural Heritage

随着中国传统文化的回归和复兴,非遗正以多种打开方式在全国彰显效力。非遗旅游作为文旅发展的新方式和新型的旅游形态不仅丰富了旅游消费形式,而且促进了非遗的保护和传承,因此受到了行业和众多学者的关注。从舟山市非遗旅游资源现状、资源分布、资源评价三个方面对舟山市非物质文化遗产旅游资源进行深入分析,对舟山市非遗旅游资源的特色和优势进行总结,梳理出舟山市非物质文化遗产旅游产品开发过程中非遗旅游资源可转化的旅游产品类型。

With the return and revival of Chinese traditional culture, intangible cultural heritage is showing its effectiveness in the country in a variety of ways. As a new way of cultural tourism development and a new tourism form, intangible cultural heritage tourism not only enriches the form of tourism consumption, but also promotes the protection and inheritance of intangible cultural heritage. Therefore, it has been widely concerned by the industry and many scholars. This paper will make an in-depth analysis of Zhoushan intangible cultural heritage tourism resources from three aspects: the current situation, resource distribution and resource evaluation of intangible cultural heritage tourism resources, summarize the characteristics and advantages of Zhoushan intangible cultural heritage tourism resources, and finally sort out the types of tourism products that can be transformed by Zhoushan intangible cultural heritage tourism resources in the process of tourism product development.