互动仪式链视域下主旋律电影的发展路径分析

On Development Path of Thematic Films from the Perspective of Interactive Ritual Chain

主旋律电影异军突起,实现鱼跃式走红,其背后的根本原因在于它成功地建构了互动仪式链,将电影剧情与观众紧紧联系在一起形成了共享的关系,观看院线电影本就是具有仪式感的活动,而主旋律电影中的视听元素更是富有浓厚的爱国气息,观众在观看电影中自然而然地落泪也在价值观层面上形成了共同符号,而不少影迷也通过线上弹幕等形式表达自身的观点实现了虚拟际遇。虽说主旋律电影起步早,但是始终无法明晰观众的内心定位,甚至偏离了历史事实,互动仪式链理论为主旋律电影未来发展寻求了一条可持续发展的道路。

The theme film rose to prominence and became popular.The fundamental reason behind it is that it successfully constructs the interactive service chain,combing the movie with the audience together to form a shared relationship.Watching a movie in a theater is one of the activities full of rituality,and audio-visual elements in the film provide a strong patriotic atmosphere.The audience naturally tears while watching a movie,which forms the common symbol on values level.Many movie fans also bullet screen to express their own views,achieving virtual encounters.Although the theme film started early,it was always unable to clarify the inner positioning of the audience,and even deviated from the historical facts.The interactive ritual chain theory seeks a sustainable development path for the future development of the theme film.