高校图书馆文创产品开发实践--以河海大学图书馆为例

The Practice of Cultural and Creative Product Developing in University Library:Taking Hohai Unversity Library as an Example

文章从图书馆的文化职能入手,论述了文创产品在图书馆文化育人中的重要作用及进行文化产品开发的必要性,并简要介绍了河海大学图书馆通过实践探索,成功开发了以“河狸”为代表的图书馆IP形象,探索出一条联合学校师生共同开发文创产品的新路径。

This paper discusses the important role of cultural and creative products in library culture and educationg function,and points out that it is necessary to develp cultural products.What's more,the project has successfully designed the IP image of Hohai University Library,the little beaver and has found a new way to develop cultural and creative products together with other professional staff and readers.