摘要
Under the background of whole-region tourism,heritage is utilized in a more diversified and various way.With the continuous deepening of the experience economy,the integration of various technical means such as VR and AR,and the construction of Internet platforms,it is more necessary to integrate various utilization methods,so that tourists can get more humanized and personalized experience in addition to traditional displays,and more intuitively feel the space,history,allusions,handicrafts and other aspects of Chinese heritage,showing the charm of Chinese traditional culture.In this paper,based on literature analysis,the utilization methods of heritage were sorted out,and the survey questionnaires were analyzed by analytic hierarchy process (AHP).A model was established to obtain the weight of various utilization methods,and the fuzzy comprehensive evaluation method was used to conduct empirical research with the Summer Palace as an example.It is concluded that in the future utilization of heritage,on the basis of heritage protection as much as possible,combining traditional festivals,special themes,etc.to carry out various forms of activity and experience utilization will more effectively improve the satisfaction of tourists and achieve the purpose of inheriting culture.
基金
Sponsored by Innovation Planning Project for University Students in Beijing in 2022 (108051360022XN361)。
