医学期刊应践行“互联网+精准健康科普”的社会责任

Significance and strategies on popular science of precision health with internet as the social responsibility of medical journals

“互联网+”时代新媒体越来越多地成为公众和医学专业人士获取健康信息的主要来源,医学期刊在作为学术交流平台的同时也肩负着推动“互联网+精准健康科普”的社会责任。医学期刊投身健康科普,通过微信、微博、今日头条、抖音等新媒体传播平台,充分地实现医学专家和医学研究成果等学术资源的科普价值,更精准地做好健康知识普及工作,弥补大众媒体和自媒体学术性和科学性方面的不足,有助于满足公众对高质量健康知识传播的需求。同时,医学期刊坚持内容为王的理念,通过打磨专业化的原创内容,使用高可读性的表现方式,采取个性化和分众的信息推送方式,增强互动和人性化服务意识等策略,从而更好地满足公众和医务人员对健康信息的精准需求,有助于改善医患关系和医疗环境,在推动健康科普、提高全民健康素养、推进健康中国建设中发挥更积极的作用。

New media has become the primary source of health information for not only public,but even most medical professionals.Therefore,medical journals shoulder the obligation of promoting health knowledge dissemination besides as an academic communication platform.Assisted by new media such as We Chat,Blog,Headlines Today and Tik Tok,medical journals can make great contributions in health knowledge popularization by providing precise and correct scientific-based health information,which is just the weak point of public-and we-media,based on academic achievements of medical experts,and can meet the growing needs for high quality health knowledge in the public.In doing so,medical journals should firstly focus on high quality content and improve the readability.Information should be individualized according to different group of population,and be interactive and user-friendly.The aim is to better meet the precise requirements on health information for medical practitioners and the public,facilitate in building a harmonious environment for both doctors and patients,and contribute in advancing public health literacy and promoting the construction of a healthy China.