高校科技期刊多元一体化学术品牌建设策略与实践——以《控制与决策》为例

Strategies and practices of academic brands construction via unity of multiple branches for sci-tech journals in universities:case study in Chinese version of Journal of Control and Decision

在全国大力推动科技期刊深化改革、加快构建我国一流科技期刊体系的背景下,国内科技期刊纷纷抓住机遇、各显神通,探索具有自身特色的改革发展之路。然而高校科技期刊发展相对较缓。本文以《控制与决策》为例,分析了高校科技期刊行业普遍存在的共性问题和面临的发展危机;从学术资源培养、品牌活动策划以及品牌文化打造等层面,分享《控制与决策》探索并实践“多元一体化学术品牌建设策略”的成功经验;呼吁高校科技期刊要增强主动探索意识,深挖优势资源与特色,探索实践特色发展途径。

Under the background of promoting the deep reform of sci-tech journals and accelerating the construction of a first-class sci-tech journals system across the country in China,domestic scitech journals seize the opportunity to explore the paths of reform and development with its own characteristics.However,the development of sci-tech journals in universities is relatively slow.Therefore,taking the Chinese version ofJournal of Control and Decisionas an example,this paper analyzes the common difficulties and development crisis that sci-tech journals of universities confront,and shares the practical experience of implementing the strategies of academic brand construction via unity of multiple branches from the aspects of academic resources cultivation,brand activities planning,and brand culture building,etc.This paper aims to call on the sci-tech journals in universities to strengthen the consciousness of active exploration,make full use of resources of advantages and features,and explore and practice paths of characteristic development.