电商平台供应链金融环境下零售商动态订货策略研究

The Optimal Dynamic Order Strategies of Retailer under in Supply Chain Finance Environment of E-commerce Platform

供应链金融是解决中小企业融资困难的有效途径之一.随着电子商务的发展,基于电商平台主导的供应链金融模式发展迅速.该文首先建立基于电商平台的供应链金融系统;在资金约束和需求不确定性的情况下,建立零售商通过电商平台进行库存融资时的最优订货策略动态规划模型;分别求解单期和多期最优的动态订货策略,分析初始库存和自有资金对订货策略的影响,得出最优动态订购策略与库存、资金的变化关系.零售商可根据不同的初始库存和资金状态订购最优的产品数量使自身利润达到最大化.

Supply chain finance is one of the effective ways to solve the financing problems of SMEs. With the development of e-commerce, the mode of supply chain finance based on e-commerce platform has developed rapidly. In this study, a supply chain financial system based on e-commerce platform was established firstly. Secondly, a dynamic programming model of retailers’ optimal ordering strategy for financing from e-commerce platform through inventory was established under the conditions ofretailers facing capital constraint and demand uncertainty. Then, optimal ordering strategies of single period and multi-period were solved, respectively. The influence of initial inventory and capital states on optimal ordering strategies was analyzed, and the relationships between the optimal dynamic ordering strategy and the changes of inventory, and capital werefound.