乡村振兴战略下京津冀地区农村老年健身服务供给研究

A Study on the Supply of Fitness Services for the Elderly in Beijing, Tianjin and Hebei under the Background of Rural Revitalization Strategy

文章通过文献资料法、问卷调查法等,确立并分析了农村老年健身服务供给的特点及重要组成,认为当前京津冀地区农村老年健身服务供给存在以下问题:老年健身服务供给的思想认识不深刻、组织领导作用不明显、内容与形式不充足、策略与方法不先进等。从乡村振兴战略总要求视角提出以下政策建议:广泛宣传老年健身服务、全面加强农村党的建设、深入开发乡村体育旅游、大力推进农村老年健身场地和器材建设、积极开展老年健身文化建设、建立“养医体乐”一体化老年健身服务体系等建议。

Through literature review and questionnaire survey, the paper establishes various elements of the supply of fitness services for the elderly in the rural areas of Beijing, Tianjin and Hebei, and concludes that the supply of fitness service for the elderly is not deeply understood, the role of organization and leadership is not obvious, the form and content are not enough, the strategy and method are not advanced, etc. From the perspective of the general requirements of the Rural Revitalization Strategy, this paper puts forward some suggestions, such as widely publicizing the importance of elderly fitness service, comprehensively strengthening the rural Party construction work, deeply building rural sports tourism, vigorously building rural elderly fitness service venues and equipment,actively carrying out the construction of elderly fitness culture,and establishing the integrated elderly health service system of “elderly care, medical treatment, sports and recreation”.