“孟菲斯”风格在包装设计中的视觉表达应用

Application of“Memphis”Style in Visual Expression in Packaging Design

“孟菲斯”风格作为后现代主义设计中的重要代表之一,通过个性化的设计形式打破了固化的现实主义风格规律。孟菲斯风格的回潮,衍生了更加多元化的设计组合模式。文章分析了孟菲斯风格的特征,并结合包装设计案例,探讨孟菲斯风格在现代包装设计中产生的人文内涵和应用前景,以期提升包装设计的发展空间。

As one of the important representatives of post-modernist design,“Memphis”style breaks the fixed rules of realism style through personalized design forms.The resurgence of Memphis style has led to a more diversified design combination model.This article analyzes the characteristics of Memphis style,and combines packaging design cases to explore the humanistic connotation and application prospects of Memphis style in modern packaging design,In order to enhance the development space of packaging design.