基于服务剧场理论的康养小镇创新设计

Research on Innovative Design of Kangyang Town based on Service Theater Theory

“康养性”特色小镇相较于传统特色小镇的发展模式存在着一定差异,其目的在于营造一个更加理想化的健康修养环境来改善人的身心状态。服务剧场理论解释了戏剧表演概念中的服务接触过程,与康养小镇的场景链接、科技支持、主观感受、互动体验等创新发展视角具有耦合性。文章将服务剧场理论的4个要素:场景、演员、观众和表演有机结合到小镇空间中,遵循服务设计原则,针对小镇的健康场景资源、活动体验、服务体验等问题提供5种创新设计策略。

Compared with traditional characteristic towns,there are certain differences in the development mode of"healthy"characteristic towns.The purpose is to create a more idealized healthy cultivation environment to improve people’s physical and mental states.The service theater theory explains the service contact process in the concept of drama performance,which is coupled with the innovative development perspectives such as scene link,technological support,subjective experience,and interactive experience of the health care town.The article organically integrates the four elements of service theater theory:scene,actor,audience and performance into the small town space.Following the principle of service design,it provides five innovative designs Strategy for the small town’s healthy scene resources,activity experience,service experience and other issues.