基于感性评价的岳麓书院文化符号分析与应用

Analysis and Application of Cultural Symbols of Yuelu Academy based on Perceptual Evaluation

为了促进中华优秀传统文化资源的开发与应用,提出一种基于感性评价的符号提取与应用方法。以岳麓书院优秀传统文化为代表,对岳麓书院文化符号进行收集并筛选,得出具有代表性的典型文化符号。对其进行感性分析,并按照造型、材质、色彩、内涵4个类别对感性词汇进行归类,使用语义差异量表分析每个文化符号和设计对象的感性意向;以公共阅览空间环境设计为例,对公共阅览空间进行语义分析,并将设计对象的感性意向与代表性文化符号进行语义匹配,找出适用于该设计对象的文化符号,通过层次分析,将文化符号转化成设计要素应用于目标对象。

In order to promote the development and application of Chinese excellent traditional cultural resources,a method of symbol extraction and application based on perceptual evaluation is proposed.Represented by the excellent traditional culture of Yuelu Academy,the cultural symbols of Yuelu Academy are collected and screened to obtain representative typical cultural symbols;the perceptual analysis is carried out,and the perceptual words are classified according to the four categories of shape,material,color and connotation.To classify,use the semantic difference scale to analyze the perceptual intention of each cultural symbol and design object;take the public reading space environment design as an example,carry out semantic analysis of the public reading space,and compare the perceptual intention of the design object with the representative cultural symbols.Carry out semantic matching,find out the cultural symbols suitable for the design object,and convert the cultural symbols into design elements and apply them to the target object through AHP.