基于消费体验的益阳非遗文创产品创新设计

Innovative Design of Yiyang Intangible Cultural Heritage Products based on Consumer Experience

从益阳非遗文化资源和益阳非遗文创产品设计现状出发,结合已有的消费体验理论,从构建非遗文创产品的创意深度,注重文创产品的功能性和形式美;构建非遗文创产品的创意广度,拓宽文创产品的种类;构建非遗文创产品的创意频度,增加非遗文创产品设计的互动性;构建非遗文创产品的维度,增加非遗文创的可持续发展4个方面提出益阳非遗文创产品创新设计研究的思路,为益阳非遗文化推广和非遗文创产业发展提供新的参考,使益阳非遗文创产品在体验背景下能找到新的契机。

Starting from Yiyang intangible cultural resources and the current situation of Yiyang intangible cultural and creative product design,combined with the existing consumption experience theory,from the creative depth of constructing intangible cultural heritage products,pay attention to the functionality and formal beauty of cultural and creative products;The creative breadth of cultural and creative products and broaden the types of cultural and creative products;Build the creative frequency of intangible cultural heritage products,increase the interactivity of the design of intangible cultural heritage products;build the dimension of intangible cultural heritage products,increase the sustainable development of intangible cultural heritage products,and propose Yiyang intangible cultural heritage products from four aspects,the innovative design and research ideas provide new references for the promotion of Yiyang intangible cultural heritage and the development of the intangible cultural heritage industry,so that Yiyang intangible cultural heritage products can find new opportunities in the context of experience.