传统文化节目在新媒体中的创作与传播——以河南卫视奇妙游系列节目为例

The Creation and Dissemination of Traditional Cultural Programs in New Media:Taking Henan Satellite TV’s Wonderful Tour Series as an Example

新媒体时代的科技发展打破了传统文化固有的媒介传播方式,影响着传统文化类节目的创作方式和内容变革。在河南卫视奇妙游系列节目为代表的传统文化“品牌”成功“破圈”之际,以此作为研究背景探索传统文化的创新型发展的可行路径。文章深入探索该系列节目中的文化自信表征、“品牌”塑造、交互文字情感、媒介融合等方面内容,总结其创作传播策略,深入挖掘传统文化内涵核心,突破传统文化创作瓶颈和恶性循环“怪圈”,探索一条多元创新路径,为新媒体中传统文化的传播提供有益经验。

The development of science and technology in the new media era has broken the inherent media communication mode of traditional culture,affecting the creation method and content change of traditional cultural programs.When the traditional cultural"brand"represented by Henan Satellite TV’s Wonderful Tour series successfully"breaks the circle",it is used as a research background to explore a feasible way for the innovative development of traditional culture.This article in-depth explores the cultural self-confidence representation,"brand"building,interactive text emotion,media integration and other aspects of this series of programs,summarizes its creation and communication strategies,digs deeply into the core of traditional cultural connotation,and breaks through the bottleneck of traditional cultural creation and the vicious circle"weird circle"",to explore a diverse innovation path and provide useful experience for the dissemination of traditional culture in new media.