桂西南博物馆文创产品传播与受众文化认知的研究

Research on Cultural and Creative Product Dissemination and Audience Cultural Cognition in Southwestern Guangxi Museum

桂西南地区依托壮族文化,呈现多民族文化共同发展的多元开放格局,历史文化多彩丰富。传统民族文化若要在当今继续广泛传播与发展,就必须寻求新的传播媒介。文章基于桂西南民族地区背景下探讨博物馆文创产品发展路径,一方面注重民族博物馆文创产品的内容研发与形式传播,使二者更好地融合推动民族文化的教育与传播;另一方面,民族博物馆文创产品的传播应该以受众为核心,把受众的实际需求放在博物馆传播活动的首要位置,充分发挥其主体作用,如此桂西南博物馆才可以展现出民族文化与现代文化、审美相融合的民族韵味。

Relying on the Zhuang culture,the southwestern region of Guangxi presents a multi-ethnic and open pattern of common development,with rich and colorful history and culture.If the traditional national culture is to continue to spread and develop widely today,it must seek new communication media.This article discusses the development path of cultural and creative products in museums based on the background of ethnic areas in southwestern Guangxi.On the one hand,it focuses on the content development and form dissemination of cultural and creative products in ethnic museums,so as to better integrate the two to promote the education and dissemination of ethnic culture.On the other hand,the dissemination of cultural and creative products of the Ethnic Museum should focus on the audience,put the actual needs of the audience in the primary position of the museum’s communication activities,and give full play to its main role,In this way,the Southwest Guangxi Museum can show the national charm that integrates national culture with modern culture and aesthetics.