动态图像设计的叙事性探究

The Narrative Exploration of Dynamic Image Design

在新媒介的不断发展下,图像的叙事结构也随之发生改变,提喻、转喻和隐喻等图像修辞一直相互影响、相互渗透。在科技革命的刺激下,利用电脑动态软件对序列图形、图像进行各种控制或运行有关指令而催生的动态图像,更是让图像叙事学朝着多元化的方向发展。不同的修辞观可以有不同的认识,把握图像的意义需要聚焦于既定情境中的使用命题,而语境作为图像阐释的元语言决定着图像释义的方向,能够有效地阻止意义的浮动。因此,在文本实践、修辞效果、发生场域和意义机制这几个维度上来开展动态图像叙事性的相关论述,希望通过笔者的阐释,动态图像设计的相关研究可以得到进一步的丰富。

With the continuous development of new media,the narrative structure of images has also changed.Image rhetoric such as synonyms,metonymies and metaphors have always influenced and penetrated each other.Stimulated by the scientific and technological revolution,the use of computer dynamic software to control sequence graphics and images in various ways or to generate dynamic images by running related instructions has made image narratology develop in a diversified direction.Different rhetorical views can have different understandings.To grasp the meaning of an image,we need to focus on the use proposition in a given situation.As the metalanguage of image interpretation,context determines the direction of image interpretation and can effectively prevent meaning from floating.Therefore,the relevant discussion on the narrative of moving images is carried out from the dimensions of text practice,rhetorical effect,occurrence field and meaning mechanism.It is hoped that through the author’s interpretation,the related research on moving image design can be further enriched.