湘绣民族手工艺品牌的自媒体传播设计

We-media Communication Design for the Hunan Embroidery Ethnic Handicraft Brand

分析湘绣等民族手工艺品牌发展的现状,结合互联网+背景下自媒体平台的分类和特点,提出多平台设计协作的方法,希望为民族品牌提供一个传播设计思路。

The paper analyzes the current situation of the development of Hunan embroidery and other ethnic handicraft brands, combines the classification and characteristics of we-media platforms in the context of Internet+, and proposes the method of multi-platform design collaboration, hoping to provide a communication design idea for ethnic brands.