摘要
文旅融合的时代背景成为研学旅行发展的良好机遇。通过对河西地区红色研学旅行发展的优势及劣势条件的分析,以研学市场开拓、研学产品开发、研学基地打造、研学人才培养及研学企业培育五方面为重点,提出河西地区红色研学旅行发展对策,力争构建红色研学旅行发展的“河西模式”。
The integration of culture and tourism provides good opportunities for study tour. The essay made the analysis of the advantages and disadvantages on the development of red study tour in Hexi Corridor and propose the strategy through market exploitation, product development, destination construction,talent cultivation and business promotion. By taking these measures, we try to construct the Hexi model of red study tour development.
作者
蒋薇
Jiang Wei(School of history,culture and tourism,Hexi University,Zhangye Gansu 734000)
出处
《北方经贸》
2022年第6期157-160,共4页
Northern Economy and Trade
基金
2021年度甘肃省高等学校创新基金项目(2021A-111)
2020年河西学院教学研究项目(HXXYJY-2020-20)。
关键词
文旅融合
红色研学
发展策略
Integration of Culture and Tourism
Red Study Tour
Development Strategy
