天津体育旅游融合模式研究

Study on the Integrating Mode of Sports Tourism in Tianjin

体育作为内容,提升了旅游资源价值,旅游作为渠道,拓展了体育的实现方式。天津体育旅游发展现状良好,然而体育旅游整体发展水平滞后、对外宣传力度不够、缺乏专业的体育旅游人才等因素限制了天津体育旅游的快速发展。天津市应主要采用一体化、重组、渗透交叉融合模式,制定体育旅游产业融合发展规划;培育体育旅游发展机制,建立体育旅游共享机制;借助奥运会契机,开发特色体育旅游,设计体育旅游线路,丰富体育旅游产品;通过体育赛事激发旅游者的旅游动机,形成城市体育旅游品牌,从而使体育和旅游深度融合发展。

As a content,sports has enhanced the value of tourism resources.Tourism has become a channel to expand the implemented way of sports.The development status of sports tourism in Tianjin is good relatively.However,the overall lagging development level of sports tourism,the lack of external publicity,and the lack of professional sports tourism talents have limited the development of Tianjin sports tourism rapidly.It should adopt unifying,reorganization and infiltration mode in Tianjin.It need formulate a sports tourism industry integration plan.Cultivating the development mechanism of sports tourism,it needs to establish a mechanism for sharing sports and tourism resources.By the opportunity of the Olympic Games and the National Games,it should design more sports tourism products.It inspires the travel motivation through sports events,and forms a city sports tourism brand to integrate sports and tourism deeply.